We install the operating system behind your pipeline, forecast, and execution.
The engine stands up to board scrutiny diligence.
Start with the 2-minute Fit Test or book a revenue diagnostic. We’ll tell you quickly if there’s a real problem to solve.
[ Ruthless Standards]
[ Radical Candor ]
[ Operator Credibility ]
[ The Pattern ]
We work exclusively with mid-sized B2B technology companies between $75M and $250M in revenue — typically PE-backed or approaching a raise — where the revenue infrastructure has not kept pace with the business.
01
The forecast is based on optimism, not data
02
One or two people carry a disproportionate share of the pipeline
03
The CRO seat has turned over, is underperforming, or is sitting vacant
04
Performance varies dramatically across reps, regions, and segments — and no one can explain why
05
A capital event is approaching and the revenue infrastructure will not survive diligence
The forecast, the pipeline, the sales motion, the talent structure underneath it — every one of these has a fix.
We build it with you. For you.
[ The Operator Alternative ]
Full-Time CRO Hire
350K-500K fully loaded annual cost
18-month average tenure before turnover
12-18 month ramp before meaningful output
No system guarantee when they leave
1
Advisory & Consulting Firms
Frameworks delivered, execution left to you
High fees, no implementation ownership
Recommendations from the sideline, not the room
Engagement ends, dependency begins
2
Fractional Networks
Rotating bench, no dedicated leader
Generalist profiles, no proprietary methodology
The person who sold you rarely delivers
No system built, no machine left behind
3
[ THE EMBEDDED GROWTH LEADER ]
One senior operator embedded in your leadership team
Owns the growth mandate end to end
Installs the systems, runs the cadences, coaches the people
When the engagement ends, you own the engine
4
[ The Path to Performance ]
Align on the mandate and the data.
Strategic discovery, vision alignment, market readiness, and opportunity sizing, with a data baseline before any recommendations.
Define who you serve and how.
ICP definition, segmentation, buyer personas, and client journey mapping, with AI‑assisted scoring and market prioritization from the start.
Build the structure under the team.
Org design, role clarity, comp plans, hiring frameworks, funnel standards, stage definitions, CRM hygiene, and qualification criteria, all grounded in pipeline data.
Make performance repeatable.
Messaging, value creation, enablement assets, and launch, with AI embedded into the sales and marketing engine to accelerate targeting, outreach, and field execution.
Make the engine run without you.
Coaching cadences, KPI dashboards, pipeline reviews, QBRs, and feedback loops so every optimization decision is data‑driven and the client owns the engine.
— Jim Collins, Good to Great
[ Proven Results ]
Forecast Accuracy
Stage definitions, pipeline governance, and a management cadence that replaces optimism with data.
Clients have seen
pts in forecast accuracy
Pipeline Velocity
Stage criteria, conversion tracking, and bottleneck elimination so deals move cleanly from stage to stage.
Clients have seen
in pipeline velocity
Sales Cycle
Process optimization, fewer handoffs, and direct access to real decision-makers.
Clients have seen
fewer days in sales cycle
Win Rate
Qualification discipline, sharper competitive positioning, and live deal coaching on the opportunities that matter.
Clients have seen
pts in win rates
Revenue Growth
Org design, role clarity, performance management, and compensation aligned to the right outcomes.
Clients have seen
revenue growth
Conversion Rate
Funnel standards, messaging discipline, and targeted enablement deployed where reps actually sell.
Clients have seen
at key conversion points
[ What This Looks Like In Practice ]
Built a new business unit at a Fortune 50, including GTM architecture, territory design, and data-driven enablement from a blank slate. Result: Generated $160M in qualified pipeline in six months.
Overhauled the go-to-market engine for a mid-market technology consultancy, including CRM rebuild, pipeline standards, and a full reset of sales and leadership roles. Result: Cut time-to-commit on forecasts by half and gave owners a reliable line of sight to quarterly performance.
Designed and implemented the firm’s first formal sales lifecycle from qualification through close and handoff, with clear stages, governance, and enablement. Result: Turned relationship-driven, partner-by-partner selling into a repeatable sales system leadership could manage and scale.
As embedded CGO for a BPO and SaaS portfolio, upleveled GTM with new messaging, pipeline rigor, and HubSpot-based playbooks. Result: Replaced fragmented, founder-driven selling with disciplined, scalable pipeline and campaign execution.
Built and launched a new customer segment for a Silicon Valley software leader, including GTM design, org build, and commercial operations from zero. Result: Grew from no revenue to more than $200M annually with a net-new team.
Redesigned commercial strategy and sales execution for an enterprise cloud and services provider, including segmentation, deal review rigor, and account frameworks. Result: Tripled win rates in strategic deals and shifted from hero selling to a disciplined, forecastable motion.
[ Is This a Fit? ]
You lead a B2B technology company
– SaaS, enterprise IT, managed services and BPO, cybersecurity, cloud infrastructure, or AI and data platforms.
Your company generates
between 75M and 250M in annual revenue
You are PE-backed or founder-led
heading into your first institutional capital raise
Your sales motion is complex
multi-stakeholder, and runs 60 or more days to close
The CRO or VP Sales seat has failed
turned over, or is currently vacant
The founder or one senior person
still carries a disproportionate share of new revenue
A capital event
– raise, acquisition, or exit – is on the horizon and the revenue infrastructure needs to support it
You are open to change
in structure, process, or personnel if the data supports it
You are still working through product fit
You are still validating the offer, pricing, or use cases.
This engagement is designed for companies with established demand whose growth has stalled because the revenue system has not caught up.
The growth mandate does not sit with the CEO or founder
This work changes structure, investment, and sometimes leadership. It only succeeds when the CEO, founder, or COO sponsors it and is willing to act on what the data shows.
You need hands-on sales capacity
You are mainly looking for someone to run deals, prospect, or manage a small book of business. This engagement is an embedded CGO role focused on building the revenue architecture, not hands‑on selling.
You want validation, not diagnosis
You already have a decision and mainly want it confirmed. This engagement starts with a data-driven diagnostic, and the findings often challenge the original hypothesis.
You are refining, not transforming
You are tuning messaging, process, or tools, but do not have a structural revenue problem to solve. This engagement is built for companies ready to redesign how revenue is led, measured, and run, not for light optimization work.
That is not a limitation, it is the model. Every client gets Anna Bailey. One name. Full accountability.
[ THE VALUE OF FRACTIONAL ]
Full-time CROs require a 6-12 month executive search, then another 6-12 months to reach meaningful impact. Fractional leaders start delivering strategic value from day one, with impact measurable in the first 30-60 days. The traditional model means you can wait 12-18 months to see results from a hire that costs $350K-$500K and averages 18 months of tenure before departing. Revolution starts week one.
For the CEO and Founder
The structural stall is predictable. What made your company successful at 20M is exactly what causes the breakdown at 100M. Founder-driven revenue was an asset when you were smaller. At this stage, it is a concentration risk.
RGP installs the architecture that lets you step back from the pipeline without it collapsing – a revenue engine the business owns, not one that depends on any single person, including you.
For the CFO and Board
Forecast variance is not a sales performance problem. It is a structural problem. And a revenue story that cannot withstand investor or acquirer scrutiny is a liability, not just an inconvenience.
RGP builds the documented, auditable revenue architecture that gives your forecast credibility and your valuation story substance – at a fraction of the cost and risk of a permanent CRO hire.
[ The Engagement Model ]
– Anna Bailey
01
Anna operates as your CGO from day one — inside your leadership meetings, running your cadences, coaching your people. Not observing from the outside.
02
ICP and segmentation. Funnel standards and stage definitions. CRM discipline. Org design and performance management cadences. Messaging and enablement. AI embedded into the sales and marketing engine. A documented operating manual.
03
Every engagement runs on the Path to Performance operating system — data-driven diagnosis before any prescription, architecture designed to outlast the engagement itself.
04
The engagement ends when the client owns the engine. Every system, cadence, dashboard, and playbook is documented and transferred. No dependency on Revolution when the work is done.
– Anna Bailey
[ Executive Fit Assessment ]
A 45-minute conversation to assess whether an embedded fractional CGO engagement will actually solve your problem.
We review your current revenue architecture, pressure-test your targets, and map whether the Path to Performance methodology fits your situation. If it does not, you will hear that directly.
– Brendon Burchard
[ FOUNDER CREDIBILITY. ]
Fractional Chief Growth Officer
Anna has spent 25+ years doing real GTM work across the full spectrum, from startups to Fortune 50, from founder-led teams to highly matrixed organizations, in markets from retail and healthcare to manufacturing and technology. She sees patterns and failure modes most people only see from one angle, and she knows which fixes work in messy mid-market reality because she has seen what breaks under scale at enterprise.
Anna will assemble the system your business actually needs instead of forcing a template. She will bring a defined framework to keep the work tight while running it like an embedded operator: fewer standing meetings, fast decisions, and a bias toward positive changes that compound.
Anna leads with directness and empathy. She works like one of your own, joining the culture rather than fighting it, and leaving the team stronger than she found it.
Bringing Anna in was a clear success. We got exactly what we wanted: a strategic foundation, the right leadership changes, and a sales and hiring engine that will keep driving growth long after the engagement.
– CEO, Technology Services Firm
Anna is a strong leader with sharp instincts and real financial acumen. She understands both the technology and the numbers in a way that’s rare.
– Senior Technology and AI Executive, Global Tech
Anna is approachable and deeply relationship-driven while staying laser-focused on the business strategy. She has a unique ability to see what will work, anticipate downstream impacts, and then implement solutions seamlessly.
– Partner, Executive Search Firm
Anna is relentlessly driven to deliver a shared vision. She’s exceptional at crystallizing where we’re going and then finding the fastest, most effective way to get there together.
– Customer Experience Transformation Leader
Anna builds systems that win. She creates structures for success, surrounds them with the right people, and brings the drive to make it all real – while being one of the best leaders I’ve ever worked with.
– Strategic Account Executive, Cybersecurity
Working with Anna is amazing. Everything you read about her approach is true – and she consistently gets people and teams to be better.
– Executive Communications and Operations Leader, Fortune 20
Anna is the Gordon Ramsay of growth for businesses.
– CEO, Executive Recruiting Firm
[ LET’S TALK ]
